Apr 23, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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RCS 441 - Experiential Retailing

3 Credit Hours
Explore experiential retailing of tangible and intangible products, services and experiences that encompass utilitarian and hedonic consumption. Apply strategies for planning, developing, and presenting products or services to consumers using experiential components of the retail industry to create a total consumer experience.

(RE) Prerequisite(s): 341.


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