2010-2011 Undergraduate Catalog 
    
    Dec 04, 2020  
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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IB 459 - International Competition and Performance

3 Credit Hours
Explores how globalization affects the strategic management of firms. Focus on firm strategies, processes and performance outcomes within an industry context. Addresses issues such as the historic rise of manufacturing multinationals and challenges of recent global growth of service and retail enterprises. Topics include: measuring performance differences across competitors, how domestic defenders challenge multinationals, roll-up strategies to manage global growth, and leadership and structural challenges of global competition.

(RE) Prerequisite(s): Business Administration 361.
Registration Restriction(s): Students must be admitted to an international business collateral or dual concentration.



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