Apr 25, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog
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ADPR 515 - Social Media Analytics

3 Credit Hours
Detailed study of a specialized area of advertising and public relations. Enables students to grasp the requisite analytics tools to leverage social media data. Introduces tools such as engagement analytics, sentiment analysis, topic modeling, social network analysis, identification of influencers and evaluation of social media strategy.


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