Apr 23, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog
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MARK 536 - Qualitative Marketing Insights

3 Credit Hours
Provides students with the skills necessary to generate marketing insights using a state-of-the art qualitative research toolkit. Will gain an appreciation for how qualitative insights can be used to inform strategic decisions within an organization.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.


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