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Dec 28, 2024
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MARK 619 - Current Topics in Consumer Behavior Research3 Credit Hours
This PhD seminar exposes students to current empirical research on consumer behavior appearing in the top journals of the field. The seminar’s focus may vary each time it is taught, and can cover a cross-section of current research across a variety of topics or be organized around a particular topical theme. Will help students to (1) develop a critical understanding of current research in the field, (2) understand the current trajectory of consumer behavior research, and (3) identify promising opportunities for future inquiry in the consumer behavior domain.
Registration Restriction(s): PhD students only with instructor’s consent.
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