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Dec 27, 2024
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MARK 538 - Quantitative Marketing Insights3 Credit Hours
Provides students with the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.
Registration Restriction(s): Master of Science – Marketing major or Master of Business Administration student or requires permission of the instructor.
Registration Permission: Or consent of instructor.
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