Jul 23, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

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MARK 506 - Marketing Strategy II

1.5 Credit Hours
Builds upon the foundational framework introduced in the MARK 505 and delves into the action plan that is needed in order to create, communicate, and deliver value for customers, and in turn, drive key business outcomes for the firm. The course culminates with an analytical exercise, which permits students to apply the learning from the Marketing Strategy course sequence.
(DE) Prerequisite(s): 505.
Comment(s): Or consent of instructor.
Registration Restriction(s): Master of Business Administration admission. Minimum student level – graduate.



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