MARK 505 - Marketing Strategy I

1.5 Credit Hours

Provides students with an introduction to key marketing concepts and tools pertaining to demand generation, and an opportunity to apply that understanding. To that end, a framework for examining contemporary marketing practices is presented. The framework can be used as a means by which to systematically evaluate the factors that can influence a firm’s marketing strategy, and guide managers to pursue those initiatives that create value for customers, and in turn, the firm.
Comment(s): Or consent of instructor.
Registration Restriction(s): Master of Business Administration admission. Minimum student level – graduate.

Undergraduates

Graduate Students

MARK 505 - Marketing Strategy I