Apr 16, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog
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PBRL 550 - Public Relations Strategies

3 Credit Hours
Strategic communication planning to achieve overall goals of organizations. Emphasis on decision making, the budgeting process, including cost-benefit analysis of tactics, and managerial execution of public relations plans. Measurement and evaluation of effectiveness of communication programs.
Comment(s): 550 is for MS students only. Doctoral students must register for PBRL 650.


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