Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MARK 550 - Client-Based Consulting Project

3 Credit Hours
Will challenge students to step into the role of a consultant and engage with a for-profit or non-profit client to address a marketing issue of strategic importance to the organization. Clients are assigned to students and chosen based on the extent to which the strategic issue they face allows students to apply and refine the core theoretical and analytical skills emphasized throughout the program.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.



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