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Apr 25, 2024
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MARK 544 - Insights-Driven Innovation3 Credit Hours
Provides students with an understanding of how to leverage marketing insights to effectively develop and launch new products that contribute to organizational growth and success. Marketing insight tools necessary to master the different phases of the new product development process (e.g., idea generation, screening, brand positioning) are given special consideration.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.
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