MARK 541 - Managing Digital Marketing Campaigns

3 Credit Hours

Provides students with the skills needed to effectively plan, develop, manage, and optimize digital marketing campaigns. Topics such as establishing objectives, media and audience selection, and creative strategy are covered. Focuses on how digital marketing campaigns can be used to achieve different marketing goals (e.g., awareness, performance, reputation management) using state-of-the-art practices. Students are introduced to campaign analytics and marketing automation tools.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.

Undergraduates

Graduate Students

MARK 541 - Managing Digital Marketing Campaigns