Nov 24, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MARK 534 - Data Visualization and Storytelling

3 Credit Hours
Provides students with an introduction to the fundamentals of effective data-driven storytelling. Will learn how to leverage data visualization tools to unearth and communicate, to diverse audiences, the stories hidden within data. Various data sources relevant to marketing decision-making are considered, with emphasis given to data originating from digital touchpoints.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.


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