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    Aug 15, 2022  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog
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MARK 504 - Contemporary Consumer Behavior

3 Credit Hours
Enhances student understanding of behavioral theories rooted in psychology, sociology and economics that are used to explain and predict contemporary consumer behavior. Emphasis is placed on how these theories can be used to craft novel marketing strategies to capture consumer attention, change consumer mindsets, and shape consumer behavior in an ever-changing marketplace.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.



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