Jul 20, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MARK 503 - Marketing Strategy

3 Credit Hours
Provides students with an understanding of the concepts, frameworks, theories, and analytical tools that underlie contemporary marketing practice. Will gain an appreciation for the critical role that marketing plays in creating, communicating, and delivering value for customers, and capturing value for the firm.
Registration Restriction(s): Must be MBA online student, Master of Science – Marketing major, or permission of the instructor.



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