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Apr 19, 2024
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MARK 503 - Marketing Strategy3 Credit Hours
Provides students with an understanding of the concepts, frameworks, theories, and analytical tools that underlie contemporary marketing practice. Will gain an appreciation for the critical role that marketing plays in creating, communicating, and delivering value for customers, and capturing value for the firm.
Registration Restriction(s): Must be MBA online student, Master of Science – Marketing major, or permission of the instructor.
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