Apr 16, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MARK 538 - Quantitative Marketing Insights

3 Credit Hours
Provides students with the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.
Registration Restriction(s): Master of Science – Marketing major or Master of Business Administration student or requires permission of the instructor.
Registration Permission: Or consent of instructor.


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