ADPR 375 - Integrating Communication Channels

3 Credit Hours

Provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.

(RE) Prerequisite(s): ADVT 250* or PBRL 270*.