PBRL 340R - Public Relations Research

3 Credit Hours

Secondary data and primary research techniques for advertising and public relations decisions.

Satisfies Volunteer Core Requirement: (EI)
(RE) Prerequisite(s): PBRL 270* or ADVT 250*.
(RE) Corequisite(s): MATH 115* or STAT 201* or STAT 207*.
Registration Restriction(s): Public relations major.