ADVT 340R - Advertising Research Methods

3 Credit Hours

Secondary data and primary research techniques for advertising decision making.

Satisfies Volunteer Core Requirement: (EI)
(RE) Prerequisite(s): ADVT 250* or PBRL 270*.
(RE) Corequisite(s): MATH 115* or STAT 201* or STAT 207*.
Registration Restriction(s): Advertising major.