May 14, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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RMM 341 - Consumers in the Global Marketplace

3 Credit Hours
Understanding of behavior of individuals and groups that differ in demographic and psychographic characteristics such as lifestyle, family life cycle, and cultural and ethnic backgrounds in relation to purchasing and consuming products or services.

Satisfies Volunteer Core Requirement: (GCI)


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