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Dec 01, 2024
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JREM 420 - Media Sales3 Credit Hours This course takes students through the process of identifying, packaging, and selling media audiences to advertising agencies and direct retail accounts. Students learn how to sell radio, television, print, and digital time and space by creating value for advertisers based on audience research and ad pricing strategies.
(RE) Prerequisite(s): JREM 220 or JREM 230 .
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