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Apr 17, 2024
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ADPR 562 - Social Media Strategy and Tactics3 Credit Hours
Provides students with practical knowledge and analytical skills necessary to create, evaluate and execute social media campaigns. The course will include lectures, case studies, assignments and engaged activities that will help in the development of a strong social media skill set. Salesforce’s Marketing Cloud Social Studio technology will be used for social listening assignments and provide a hands-on learning experience for enrolled students.
Registration Restriction(s): Minimum student level – graduate.
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