BZAN 554 - Customer Analytics

3 Credit Hours

Introduction to predictive modeling for customer relationship management using data mining and supervised machine learning techniques with applications such as acquisition, up-sell, cross-sell, churn and customer lifetime value.
(RE) Prerequisite(s): 542.
Recommended Background: Experience with a programming language such as R or with data mining.
Comment(s): Or permission of instructor.

Undergraduates

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BZAN 554 - Customer Analytics