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    Nov 27, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BAS 370S - Search Engine Marketing: Paid Search Advertising Management and Optimization Strategies

3 Credit Hours
Learn the fundamentals of creating, managing, and optimizing an online marketing campaign in a hands-on class. In addition, the class will prepare students for two of the four Google AdWords Certification Exams. Students will learn by managing Google AdWords campaigns for a local non-profit. During the semester, they will work directly with an employee of the non-profit to help promote its services and fundraising initiatives via search advertising. Students will provide reports and presentations to the client and will see how their efforts make a direct impact on the non-profit organization and the community it serves.

(RE) Prerequisite(s): Statistics 201 or 207 or 251.
Comment(s): Course is intended for juniors or seniors in marketing or business analytics.
Registration Permission: Consent of instructor.

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