Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Jan 28, 2023  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADVT 460 - Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.

(RE) Prerequisite(s): 340.

Add to Portfolio (opens a new window)