May 26, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 469 - Professional Selling

3 Credit Hours
Examination of the theory and practice of professional selling. Focus is on creating, maintaining, and expanding customer relationships, professional selling, understanding organizational buying behavior, ethical concerns in the selling function, lead generation and prospect analysis. Both analytical and presentation skills are developed, as well as specific techniques necessary to pursue a career in professional sales.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.



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