May 26, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MARK 464 - Brand Management

3 Credit Hours
Effective brand management is critical to maintaining a firm’s long-term profitability. This course is designed to develop students’ understanding of the importance of brand management in driving top- and bottom-line performance. Topics will include those relating to managing brands, products, and prices.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.



Add to Portfolio (opens a new window)