Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Jun 09, 2023  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MARK 462 - Innovation and New Product Development

3 Credit Hours
This course helps students understand and master the entire new product development process, from insight and inspiration through launch. Key topics covered include: Creativity & innovation, stage gate processes, customer insights, product design, prototyping, intellectual property protection, and designing for the environment, manufacturing, and supply chain.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.

Add to Portfolio (opens a new window)