Oct 13, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 420 - Media Sales

3 Credit Hours
This course takes students through the process of identifying, packaging, and selling media audiences to advertising agencies and direct retail accounts. Students learn how to sell radio, television, print, and digital time and space by creating value for advertisers based on audience research and ad pricing strategies.

(RE) Prerequisite(s): 220 or 230.


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