Jan 28, 2025  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 320 - Media Marketing and Promotions

3 Credit Hours
This course provides students with practical skills for media marketing, promotions, and copywriting, and it stresses imagination, creativity, and writing skills. Students start out learning about what attracts consumers to particular media and content. Students learn strategies for reaching target viewers and listeners based on audience ratings and shares, demographics, and affinity to programs.

(RE) Prerequisite(s): 220 or 230.


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