Nov 23, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 425 - Entrepreneurial Marketing

3 Credit Hours
Entrepreneurial ventures face important and sometimes unique challenges marketing new products and/or services from new firms. New ventures must not only let consumers know that their products and/or services exist but also legitimize the venture in the minds of consumers. This course provides an in-depth look at entrepreneurial marketing strategies with an important focus on online presence and social media initiatives.

Credit Restriction: Students cannot receive credit for both 425 and Marketing 350.
Registration Restriction(s): Minimum of 45 completed credit hours.


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