May 04, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 320 - Media Marketing and Promotions

3 Credit Hours
This course provides students with practical skills for media marketing, promotions, and copywriting, and it stresses imagination, creativity, and writing skills. Students start out learning about what attracts consumers to particular media and content. Students learn strategies for reaching target viewers and listeners based on audience ratings and shares, demographics, and affinity to programs.

(RE) Prerequisite(s): 230.


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