2018-2019 Undergraduate Catalog 
    
    May 21, 2019  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 332 - CBM I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): C or better in all the tracking courses – Accounting 200 or 203; Economics 211; Economics 213; Communication Studies 210 or 240; English 255 or 295; Management 202; Mathematics 123-125 or 141-142; and Statistics 201 (or honors equivalents).
(RE) Corequisite(s): 331.
Registration Restriction(s): Majors in the Haslam College of Business.



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