Apr 19, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 468 - Sales Force Management

3 Credit Hours
This course examines how organizations communicate value to customers through the management of a professional sales force. It focuses on the activities and problems of sales force management and first line sales managers. Topics include sales force organization, recruiting, motivating, forecasting, territory design, and evaluation.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.


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