2015-2016 Graduate Catalog 
    
    Sep 29, 2020  
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADVT 560 - Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development, secondary and quantitative data also used.



Add to Portfolio (opens a new window)