Jan 20, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MARK 618 - Contemporary Marketing Thought II

3 Credit Hours
Continuation of 614, but can also be taken as a stand-alone offering. Continues a survey of current marketing thought and research. The contributions of past work, as well as opportunities for new knowledge creation are considered.
Registration Restriction(s): Minimum student level – graduate.
Registration Permission: Consent of instructor.


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