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    Dec 08, 2022  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 350 - Consumer Behavior

3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.

(RE) Prerequisite(s): Business Administration 332 or 338.
(RE) Corequisite(s): 360.
Registration Restriction(s): Majors in the Haslam College of Business.

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