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    Oct 05, 2022  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 469 - Professional Selling

3 Credit Hours
Examination of the theory and practice of professional selling. Focus is on creating, maintaining, and expanding customer relationships, professional selling, understanding organizational buying behavior, ethical concerns in the selling function, lead generation and prospect analysis. Both analytical and presentation skills are developed, as well as specific techniques necessary to pursue a career in professional sales.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the College of Business Administration.



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