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    Oct 05, 2022  
2014-2015 Undergraduate Catalog 
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 464 - Brand Management

3 Credit Hours
Effective brand management is critical to maintaining a firm’s long-term profitability. This course is designed to develop students’ understanding of the importance of brand management in driving top- and bottom-line performance. Topics will include those relating to managing brands, products, and prices.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the College of Business Administration.

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