| |
Dec 27, 2024
|
|
|
|
|
PBRL 320 - Public Relations Communication3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.
(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.
Add to Portfolio (opens a new window)
|
|
