Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Jun 30, 2022  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MARK 350 - Consumer Behavior

3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.

(RE) Prerequisite(s): Business Administration 332 or 338.
(RE) Corequisite(s): 340.
Registration Restriction(s): Majors in the College of Business Administration.



Add to Portfolio (opens a new window)