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Dec 21, 2024
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MARK 350 - Consumer Behavior3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.
(RE) Prerequisite(s): Business Administration 332 or 338.
(RE) Corequisite(s): 340.
Registration Restriction(s): Majors in the College of Business Administration.
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