Dec 21, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 332 - CBM I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): C or better in all the progression courses—Accounting 200; Economics 201; Communication Studies 210 or 240; English 255 or 295; Management 201; Mathematics 123-125 or Mathematics 141-142; and Statistics 201(or honors equivalents).
(RE) Corequisite(s): 331.
Registration Restriction(s): Majors in the College of Business Administration.


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