Dec 27, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 462 - Product/Service Management

3 Credit Hours
Examines how organizations deliver value to customers through product and service strategies. Topics in product management include new product development, product life cycle, product mix management, and brand marketing. Topics in services management include service design, service delivery, service quality/productivity, service failure/recovery, and role of technology.

(RE) Prerequisite(s): 350 with grade of C or better.
(RE) Corequisite(s): 360.
Registration Restriction(s): Majors in the College of Business Administration.


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