Advertising Major, BS in Communication

Campus: Knoxville

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1

• ¹ Global Citizenship - International (GCI)  Elective 3 Credit Hours *
• ¹ Natural Sciences (NS)  Electives 3-4 Credit Hours *
• ^{2, 3} College or General Elective 3 Credit Hours *

• ENGL 101 - English Composition I 3 Credit Hours * (or equivalent)

•  

• Select one course:

• PSYC 110 - General Psychology 3 Credit Hours *
• PSYC 117 - Honors: General Psychology 3 Credit Hours *

Term 2

• ¹ Quantitative Reasoning (QR)  Elective 3-4 Credit Hours *
• ¹ Natural Sciences (NS)  Elective w/Lab 4 Credit Hours *

• CCI 101 - Examining the World of Communication and Information 1 Credit Hours
• ENGL 102 - English Composition II 3 Credit Hours * (or equivalent)

•  

• Select one course:

• CMST 210 - Public Speaking 3 Credit Hours *
• CMST 217 - Honors: Public Speaking 3 Credit Hours *
• CMST 240 - Business and Professional Communication 3 Credit Hours *
• CMST 247 - Honors: Business and Professional Communication 3 Credit Hours *

Term 3

• ¹ Arts and Humanities (AH)  Elective 3 Credit Hours *
• ² College Elective 3 Credit Hours

• ADVT 250 - Advertising Principles 3 Credit Hours *

•  

• Select one course:

• ECON 201 - Introductory Economics: A Survey Course 4 Credit Hours *
• ECON 207 - Honors: Introductory Economics 4 Credit Hours *

•  

• Select one course:

• MATH 115 - Statistical Reasoning 3 Credit Hours *
• STAT 201 - Introduction to Statistics 3 Credit Hours *
• STAT 207 - Honors: Introduction to Statistics 3 Credit Hours *

Term 4

• ¹ Global Citizenship - United States (GCUS)  Elective 3 Credit Hours *
• ^{2, 3} College or General Elective 3 Credit Hours
• 2, 3 College or General Elective 3 Credit Hours *

• PBRL 270 - Public Relations Principles 3 Credit Hours *

•  

• Select one course:

• ACCT 200 - Foundations of Accounting 3 Credit Hours
• ACCT 207 - Honors: Foundations of Accounting 3 Credit Hours
• CCI 201 - Examining Your Purpose in the World of Communication and Information 1 Credit Hours

Term 5

• ¹ Written Communication (WC)  Elective 3 Credit Hours *
• ^2,3 College or General Elective 3 Credit Hours *

• ⁶  MGT 201 - Introduction to Business Management for Non-Majors 3 Credit Hours *
• ADPR 340R - Advertising Research Methods 3 Credit Hours
• ADPR 310 - Advertising Design 3 Credit Hours

Term 6

• ^{2, 3}College or General Elective 3 Credit Hours

• ⁶  ADVT 350 - Creative Strategy 3 Credit Hours
• ⁶  ADVT 360 - Advertising Media Strategy 3 Credit Hours
• ⁶  ADVT 380 - Advertising Professional Seminar 1 Credit Hours
• MARK 300 - Marketing and Supply Chain Management 3 Credit Hours
• MGT 300 - Organizational Management 3 Credit Hours

Term 7

• ^2,3 College or General Elective 3 Credit Hours

• ⁶  ADVT 450 - Advertising Management 3 Credit Hours *
• ⁶  ADVT 480 - Advertising Issues 3 Credit Hours
• PSYC 360 - Social Psychology 3 Credit Hours
• CCI 401 - Creating and Sharing Your Communication and Information Story 1 Credit Hours

Term 8

• ^2,3 College or General Elective 3 Credit Hours
• ² College Elective 3 Credit Hours
• ^2,3 College or General Elective 1-3 Credit Hours
• ^2,3 College or General Elective 3 Credit Hours

• ⁶  ADVT 470 - Advertising Campaigns 3 Credit Hours *

Total Credit Hours 120-122

Footnotes

1. Choose from the Volunteer Core  list.
2. Select from advertising, advertising/public relations, communication and information, communication studies, information sciences, journalism and electronic media, or public relations that is not currently required.
3. Select from any course not required.
4. Students must earn a grade of C- or better in each of the following courses: ADPR 310 , ADPR 340R *, ADVT 350 , ADVT 360 , ADVT 380 , ADVT 450 *, ADVT 470 *, ADVT 480 .​​​​​​​

* Meets Volunteer Core  Requirement.