2010-2011 Undergraduate Catalog 
    
    Jan 28, 2020  
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, BS in Business Administration – Dual Concentration with Information Management


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Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, logistics, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

Requirements for the Bachelor of Science in Business Administration • Marketing Major • Dual Concentration with Information Management


   

First Year

Hours Credit

1, 2Written Communication: ENGL 101 *, ENGL 102 * 6
3Quantitative Reasoning: MATH 123 *, MATH 125 * or MATH 141 *, MATH 142 * 6 or 8
Cultures and Civilizations : Intermediate Foreign Language* 6
Natural Sciences * 6 or 8
Social Sciences * 3
Oral Communication: CMST 210 *,  *, CMST 240 *, or  * 3
   

Second Year

 
ACCT 200  3
Social Sciences: ECON 201 * 4
Written Communication:  ENGL 255 *,  *, or ENGL 295 * 3
STAT 201  3
BUAD 201  4
2Arts and Humanities * 6
4Non-US History 3
Electives 3
   

Third Year

 

BUAD 331 , BUAD 332  4
BUAD 341 , BUAD 342  4
Ethics: PHIL 243 , PHIL 244 , or PHIL 443  3
FINC 301  3
BUAD 353  3
BUAD 361  3
MARK 340  3
MARK 350  3
INMT 341  3
   

Fourth Year

 
BULW 301  3
  3
INMT 342  3
INMT 442  3
INMT 443  3
  3
MARK 460  3
Electives 7-11
   
 

Total 120

 
* Meets University General Education Requirement .
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118  with a grade of A or B will complete their English composition requirement by choosing ENGL 102  or a second-year literature course in the English Department. If the second-year literature course appears on the Arts and Humanities  list, the course may also be counted toward the Arts and Humanities requirement.
3 MATH 125  or MATH 141  are prerequisites for STAT 201 , which is taken during the second semester of the Second Year. As a result, either MATH 125  or MATH 141  must be completed by the end of the first semester of the Second Year. 
4 One course from AFST 235 , AFST 236 ; HIST 241 , HIST 242 , HIST 247 , HIST 248 , HIST 255 , HIST 256 , HIST 261 , HIST 262 ; LAMS 251 , LAMS 252 ; MDST 201 , MDST 202 .

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