Dec 11, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Business Analytics Major, BS in Business Administration – Heath Integrated Business and Engineering Program


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The degree in Business Analytics is designed to prepare students for a career in business analytics by developing their business knowledge, their technical skills and their communication skills.

Business analytics involves the use of data analysis and computer models to make better business decisions. Organizations use business analytics to answer strategic questions such as (1) which products and services that we provide are most profitable (2) who are our most profitable customers and (3) where should we locate our retail outlets and our distribution centers. Business analytics are also used for tactical decisions in optimizing an organization’s day-to-day operations, marketing, purchasing and pricing decisions.

Banks, credit card companies and insurance companies use business analytics to predict the profitability of potential customers and to offer better deals to the more profitable customers. Online vendors use business analytics to make recommendations to customers. Manufacturers use business analytics to optimize the location of their distribution centers and to optimally manage the movement of products through their supply chain. Retailers use business analytics to grow their revenues through customer loyalty programs. Sports teams have used business analytics to gain a competitive advantage in selecting players and in making tactical decisions on the field.

Business analytics is transforming the way traditional businesses make decisions. It is also the critical element in an entire industry of internet companies that provides services, search capabilities and social networking. These companies use business analytics to glean marketable insights from the massive amounts of data that they collect from their users.

The Business Analytics program also provides students the background to gain industry certifications in commercial software for data analysis and tools used for optimizing online sales and advertising. This further enhances students’ job opportunities.

Students who major in Business Analytics need quantitative skills, interpersonal skills, an interest in business and a desire to be a pioneer in a rapidly growing new field.

uTrack Requirements


Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1


  • 2 Natural Sciences  Elective 3-4 Credit Hours *
  • 4 Unrestricted Elective 3 Credit Hours

Credit Hours 16-18


Term 1 Milestone Notes


  • 2.5 cumulative GPA

Term 2


Credit Hours 15-17


Term 2 Milestone Notes


  • 2.5 cumulative GPA

Credit Hours 15


Term 3 Milestone Notes


  • 2.5 cumulative GPA

Term 4


Credit Hours 15


Term 4 Milestone Notes


  • 2.5 Cumulative GPA

Credit Hours 15


Term 5 Milestone Notes


Credit Hours 15


Term 6 Milestone Notes


  • 2.5 cumulative GPA

Credit Hours 14


Term 7 Milestone Notes


  • No milestones

Term 8


  • 7 Business Analytics Elective 3 Credit Hours
  • 4 Unrestricted Electives 5 Credit Hours
  • Expanded Perspectives  Elective 3 Credit Hours *

Credit Hours 15


Term 8 Milestone Notes


  • No milestones

Total Credit Hours 120-124


Footnotes


  1. Must be completed by the end of the First Year.
  2. Chosen from the Volunteer Core  list.
  3. Students who have already completed MATH 132 * with a C or better may substitute that for MATH 141 *.
  4. Any courses not already required for the major.
  5. First-semester freshmen should take BUAD 100 ; transfer students should take BUAD 210 .
  6. At least three hours from courses among the Volunteer Core  Applied Arts and Humanities , Arts and Humanities , Global Citizenship – International , Global Citizenship – US , or Social Sciences  lists.
  7. 8Select one course from the following: BAS 310 , BAS 340 , BAS 370S , BAS 454 , BAS 464 , BAS 471 , BAS 475 , or BAS 476 .

* Meets Volunteer Core Requirements .

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