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    May 31, 2023  
2010-2011 Graduate Catalog 
2010-2011 Graduate Catalog [ARCHIVED CATALOG]

Marketing Concentration, Business Administration Major, PhD

Minimum course requirements are MARK 611 , MARK 612 , MARK 613 , MARK 614 , MARK 615 , and MARK 616 .

The logistics concentration and marketing concentration are research-oriented doctoral programs of instruction that provide perspectives and skills necessary for academic career pursuit in the fields of marketing and logistics respectively. Students pursuing these programs will take a minimum of 42 hours of coursework (beyond that required for an MBA) that covers concepts and issues in marketing or logistics (depending on the concentration), a support field of study, and both quantitative and qualitative scholastic research methods. Upon completion of the course work and comprehensive exams, each candidate conducts dissertation research on a unique topic in marketing or logistics that adds to the knowledge base of the discipline. Successful completion and defense of the dissertation qualifies the candidate to pursue academic opportunities at research-oriented universities or a career in industry or government.