The strategic and digital communication concentration is a Distance Education program and does not require students to come to Knoxville. The concentration is designed for career starters and career changers who want a flexible degree that is professionally oriented and that cuts across the college disciplinary areas. The strategic and digital communication concentration is practitioner focused and provides stand-alone graduate courses that are asynchronous and fully online. Courses build upon what all four Schools—Advertising and Public Relations, Communication Studies, Information Sciences, and Journalism and Electronic Media—bring to the contemporary job market.

Concentration Option: Coursework Only Without Comprehensive Exam

Campus Code:

Distance Education

Admissions Standards/Procedures

Students are admitted every semester. Applicants must submit an online graduate application to the Office of Graduate Admissions. Applicants must also submit their CV/Resume, Letter of Introduction, and Goal Statement. International applicants are required to take the Test of English as a Foreign Language (TOEFL).

Academic Standards

Must meet Graduate School requirements.

Strategic and Digital Communication concentration - Coursework Only Without Comprehensive Exam Option

The strategic and digital communication concentration requires that students select from the list of graduate courses that are specific to this concentration. The Distance Education concentration requires a minimum of 30 graduate credit hours of approved coursework. Students in the strategic and digital communication concentration are not allowed to take Knoxville Campus course sections.

Credit Hours Required

30 graduate credit hours

Required Courses:

The students must choose from the Distance Education courses listed below:

• ADPR 541  
• ADPR 542  
• ADPR 562  
• CMST 524  
• CMST 526  
• CMST 554  
• INSC 542  
• INSC 525  
• INSC 589  
• JREM 513  
• JREM 516  
• JREM 557  
• CCI 590  
• CCI 592  

Non-Course Requirements  (None)