2021-2022 Graduate Catalog [ARCHIVED CATALOG]
Business Administration Major, Marketing Concentration, PhD
The primary objective of the PhD with a major in business administration is to prepare a select number of qualified students for careers in university-level teaching and research and for responsible positions in business and government.
The PhD normally requires four years of intensive study and research beyond the master’s degree. Typically, the first two years of a student’s program consist of course work, writing, and research. The third and fourth years require completion of courses, the comprehensive exam, and completion of the dissertation. It is emphasized that the PhD program is structured for full-time students only. Upon acceptance of a student by a particular departmental faculty, the student is expected to remain in residence until the dissertation has been completed and all requirements are met for completion of the PhD.
Since the program focuses on the development of competent scholars, heavy emphasis is placed on both teaching and research skills. As part of the doctoral program, each student is required to serve as a teaching assistant to an undergraduate business class or as a research assistant to a senior faculty member. Students with strong teaching skills may be assigned their own classes. Typically, the Haslam College of Business offers financial support for doctoral students during their tenure in the program.
The PhD program is highly flexible, offering a wide array of concentrations and cognates. Moreover, heavy emphasis is placed on individualized instruction and close student-faculty interaction. Instruction takes the form of regular classes, doctoral seminars, and independent study and research. Students are also encouraged to attend lectures and discussions by visiting scholars throughout the year.
- Students seeking a PhD must be recommended for acceptance by the Haslam College of Business to the Office of Graduate Admissions.
- Actual admission is based on the applicant’s overall standing compared with other applicants and with the number of vacancies in each department.
- The Graduate Council requires the
- The online Graduate Admissions Application
- Transcripts from all previous college work
- Additional information from international students (as specified by the Office of Graduate Admissions)
- The college requires
- The PhD application
- Scores from the GMAT
- Four written recommendations.
- Complete applications will be reviewed beginning March 1. Late applications are considered only if space is available.
- Under exceptional circumstances, a student may be considered for acceptance into the PhD program without having a master’s degree. An applicant in this situation should have an outstanding undergraduate background and should represent a deep and sincere commitment to the pursuit of a career in research and instruction.
- Students must comply with the Academic Standards for all university students as outlined by the Graduate School.
Credit Hours Required
- 72 hours beyond the bachelor’s degree
- 48 hours beyond the master’s degree
Required Courses for Degree
- Students complete the following requirements:
- Coursework in the Concentration Discipline (a minimum of 12 credit hours)
- At least 9 credit hours of doctoral seminars
- This coursework will generally consist of 600-level coursework with the pre-fix of the concentration discipline Marketing (MARK).
- Graduate Research Methods (a minimum of 9 credit hours)
- At least 6 credit hours in statistics (STAT) courses beyond STAT 531 are required.
- The remaining 3 credit hours may be completed in additional statistics courses (not to include STAT 531 or in other areas such as research methodology (in the concentration department), management science (MGSC), computer science (COSC), econometrics (ECON), and psychometrics (PSYC).
- Cognate Area (a minimum of 9 credit hours)
- A minimum of 9 credit hours of graduate course work is required in an area outside, but complementary to the concentration. The student may choose the cognate from one of the following
- Economics (ECON)
- Finance (FINC)
- Marketing (MARK)
- Strategy, Entrepreneurship and Organizations (Entrepreneurship, ENT; Management, MGT)
- Statistics (STAT)
- Supply Chain Management (SCM)
- Or a related area in another school or college of the university.
- Hybrid cognates combining courses from multiple disciplines are permitted with the approval of the doctoral advisor and the temporary doctoral advisory committee.
The marketing concentration is a research-oriented doctoral program of instruction that provides perspectives and skills necessary for an academic career pursuit in the field of marketing. Successful completion and defense of the dissertation qualifies the candidate to pursue academic opportunities at research-oriented or other universities.
- MARK 600 (24 credit hours)
- The coursework plan is designed and approved by the doctoral advisor and temporary doctoral advisory committee according to the specific needs of the student and in compliance with the coursework requirements of the Business Administration PhD. For more details, please see the course requirements description for the PhD, Business Administration.
Additional Course Requirements
- Minimum course requirements are:
- MARK 611
- MARK 614
- MARK 615
- MARK 618
- MARK 619
- MARK 620 (1-4 credit hours)
- Support courses are approved by the doctoral coordinator and selected to support student specialization in either marketing strategy or consumer behavior research.
- At least 15 credit hours must be in method courses and 6 credit hours in cognate area courses.
- Graduate work taken in the concentration at other institutions is considered by the temporary doctoral advisory committee in approving the specific course work required. See the appropriate departments for specific course requirements.
- Doctoral students must file a program of study that has been approved by their doctoral committee within one year of completing their first year of doctoral studies. This committee is nominated by the department chairperson in a student’s intended area of concentration, subject to the Graduate Council’s policies and procedures.
- Students must complete at least three years of full-time course work beyond the baccalaureate degree, with two years of residence on the Knoxville campus.
- Students are required to have a sound and broad base on which to build their PhD course work. The departmental doctoral advisor will work with the student to determine what, if any, courses need to be completed. All such work is subject to approval by the temporary doctoral advisory committee and the Dean of the MBA Program. Specific concentrations may have prerequisites.
- Comprehensive Examinations
- Comprehensive written examinations over the concentration area are required of each person seeking candidacy for the PhD.
- This examination is administered in two sessions of approximately 4 hours each.
- Students qualify in the cognate area by completing a one-session, 4-hour examination or an equivalent jointly approved by the student’s major professor and the student’s advisor in the cognate area.
- Comprehensive examinations are generally offered during the fall and spring terms.
- Comprehensive examinations must be taken within five years of matriculation.
- When either the concentration or cognate area examination is passed, the remaining examination must be passed within the next thirteen months.
- Doctoral Committee
- A doctoral student is advised to give serious attention early in the program to the composition of his/her doctoral committee.
- In accordance with Graduate Council policy, the student and the major professor identify a doctoral committee composed of at least four faculty members, three of whom, including the chair, must be approved by the Graduate Council to direct doctoral research.
- When the doctoral committee has been formed, the temporary doctoral advisory committee ceases to exist.
- Admission to Candidacy
- Students may apply for admission to candidacy for the PhD after maintaining at least a B average in course work, successful completion of comprehensive examinations, and acceptance of a research proposal for the dissertation by the student’s doctoral committee.
- Admission to candidacy must be approved at least one full semester prior to the date the degree is conferred. (Admission in the fall permits graduation in the following spring semester.)
- The student must complete a dissertation embodying the results of original research demonstrating the ability to do scholarly writing. The dissertation is supervised by the candidate’s doctoral committee, which must certify its completion and acceptability after oral defense of the candidate’s research effort.
- The dissertation normally must be completed within three years of the student’s advancement to candidacy.