Marketing Concentration, Business Administration Major, PhD

Minimum course requirements are MARK 611 , MARK 614 , MARK 615 , MARK 618 , MARK 619 , and MARK 620 .

The marketing concentration prepares students for careers as academics at leading research universities. Students pursuing this concentration will take a minimum of 46 credit hours of coursework beyond that required for an MBA. Required coursework includes 15 credit hours of core marketing seminars, 4 credit hours of professional development seminars, and departmental seminars offered on a non-regular basis (such seminars are in excess of the minimum required credit hours). A total of 27 credit hours of support courses are necessary, of which at least 15 must be in method courses and 6 in cognate area courses. Support courses are approved by the doctoral coordinator and selected to support student specialization in either marketing strategy or consumer behavior research. To advance in the program, students must successfully complete a series of research-oriented milestones during their first two years of residence. Students also complete a dissertation (minimum of 24 dissertation research credit hours are required) that must be successfully defended for the candidate to be awarded the doctoral degree.